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You’ve decided it’s time to take your marketing to the next level and add gift cards to your business — a wise choice. Now, you are ready for the next step, and choosing the right card design is an important part of the process. Here are some do’s and don’ts and common mistakes people make when designing their gift cards.

Now that you’ve made the wise decision to incorporate gift and/or loyalty marketing into your business, you’ve got a number of decisions to make. One of the first - and most critical - is the decision regarding the card you will offer to your customers. In this article, we’ll examine your options and explore some common design and artwork mistakes and what you can do to avoid them.

You’ve thought about it and realized that it is finally time to add gift cards to your business — a smart decision. As you sit down to begin the search for a supplier, you quickly realize that there is a lot to consider. How do you go about making a choice that’s the right fit for your business? With several areas to consider, it’s best to break the decision-making process into a few, specific areas. Asking a few key questions can help you make the proper selection.

Whether you’re a new business just opening or a growing business with a substantial bank of customers, you have one goal in common: you want more. More traffic. More loyal buyers. More revenues. And everyone through the door or on the phone has a plan to get you there. Confusing? Sure it is, but no one said your climb to the top would be easy.