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1. Perceived Value - The perceived value of your business to a potential customer is set quickly by his first impression. Business cards and marketing postcards are many times the first item a prospective customer receives from a business. In a few seconds that first item will establish whether the customer believes there is further value in learning more about your business. Hence, the design quality and organization of your cards will subliminally communicating your company’s worth. If the design for your marketing postcards and business cards express high quality, good organization, and consistent information, then your company will be perceived to represent high quality, be organized, and offer consistent results.

Every business should carefully strive to develop first impression marketing items, like business cards and postcards, that create a high quality coordinated first impression for their business. One way to help with this goal is to have a single professional designer develop designs.

2. Brand Consistency - Your company’s brand is what people think of you. When people notice a newspaper ad for your business or an ad on a direct mail advertising postcard, it’s important that you present a clear and steady sense of who you are.

At every point of contact with potential customers an integrated campaign will have better results than a campaign that is not integrated. This is done by having every ad, every brochure, your website, business card, and every corporate identity element needs to be designed so the customer can easily identify it as being from you.

3. Message/Content Quality - As things change in your business make sure your advertisements reflect the changes you business offers. Keep the content of your ads fresh and interesting. If you offer high-quality information in your ads then your customers will value receiving them. Customers do not value receiving ads full of hype. Respect your customers with the content you offer in your ads and you will increase their respect for your business. Also, be very careful with your proofreading as errors are completely unacceptable. Informative interesting accurate content will make people want to do business with you.

In all your advertising make sure you emphasize the benefits you offer to your customers. The benefits are the things your customer’s want to receive from using your product or service. Review the features of your products and services and develop a list of how your customers benefit from these. For example a low price can be a product feature which benefits the customers by saving him money. Make sure you mention the benefit and do not leave it up to the customer to figure out. The better you communicate benefits will make a huge difference in the effectiveness of your marketing message.

4. Self Promotion: Be Your Own Cheerleader - If you’re not promoting your latest developments (new product/service offerings, company news, upcoming educational sessions, trade shows, sales, etc.), no one else is going to. All enterprises have things going on like listed above. Make the most of these happenings to be successful by confidently keeping your marketing postcards current with the happenings of your business. Keeping fresh information on your advertising postcards tells customers that you are an active company that is on the move.

5. Track Your ROI - The only way you will know whether you marketing campaign is working is to measure results. Put in the extra effort to make sure you have data on how your business cards and marketing postcards are working. Ask your customers to critique your business cards, and note down their response. Review your notes on a periodic basis and make design changes to improve customer feedback.

For your direct mail postcard campaigns you can almost always design in a feedback loop. As an instance, put a special offer on your postcards which will make the customer want to bring in the card to get the offer. You can measure the results by analyzing how many cards you sent out and comparing that to how many cards were brought back in. By reviewing the results you can make changes to the advantage on the next campaign. By being one of the few business that put in the extra work needed for collecting data to improve your marketing, you can create a competitive advantage for your business.

The Bottom Line - The business cards and marketing postcards for a business make the marketing foundation for building a healthy successful endeavor. If you pay attention to developing a consistent image, keep your information up to date and valuable, and measure your results for improvement then your achievement will be high.