I just released a report called “Public Speaking (*as you know it) Is Dead!” that states my view of the last couple of years of the public speaking industry.

If you have not read the report and want to get a free copy, see the resource box at the bottom of this article.

This report contains my opinions, but the facts support and top speakers agree with what I have concluded.

Well-known speaker and author, Jim Cathart, CPAE, a Past President of the National Speakers Association, recently commented that:”Scott Dennison has nailed it. The problem in our business is that it’s not there anymore. The needs are still there and our skills are still valuable, but the ways in which people buy our services has permanently moved. It’s time to go where the buying is happening.”

So what is this all about and if the old way of doing things in the speaking business is dead - what can you, as a public speaker do to survive? Here are my top three tips for public speaking success in 2010 and beyond.

1) Realize that the new rules apply to you and act accordingly. We’ve moved from a time when speakers presented their message to live audiences and were able to command high fees to do so, to one where meetings that require a speaker are reduced.

What this means is that you need to think like a publisher or content provider. You’re not just a speaker anymore. The audiences who once attended your speeches are still hungry for information on your area of expertise and want to gain access to your knowledge. They are seeking content and the new rules state you must give it to them.

2) Try to find out what audience members loved about your presentation. Was it the information itself? Was it your unique view on your topic? When you understand that, you can attract those who get excited about your topic and build relationships with them.

When you can fill a need in someone’s life with your content (information), it does not matter where in the world they live. It only matters that they have access to you through the Internet. The days when your access to audiences was limited to those who would or could travel to hear you speak in person are over.

Provide content for your users in multi-media formats for them to consume. When you offer your information in video, audio and text based formats you meet the needs of everyone and do it in a way that allows them access in the learning style which they most prefer.

More and more these days a speech is recorded in high-quality video and is then repurposed into audio CDs, turned into a book, distributed as a series of articles or even as blog posts. While that might sound difficult and possibly a lot of work, its very easy and can be quite profitable to do.

Instead of thinking you need tens of thousands of people to hear you speak to make a great living, imagine building strong relationships with only 1000, who each like what you do so well they invest $100 per month to learn from you. If you do the math on that, you’ll understand that THERE IS life after the death of public speaking.

Speaker’s marketing expert, Scott A. Dennison is discussing the future of the public speaking business and offering you his FREE report Public Speaking (*as you know it) IS DEAD along with his top ten free Public Speaking Tips when you visit his site.

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