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One of the fastest growing areas of technology today is web conferencing. According to a May 21, 2008 Ipsos Survey, usage is expected to increase by 500% over the next five years. Not only does web conferencing allow companies to reduce travel expenses and increase productivity, but it enable small businesses the opportunity to pursue cost-effective growth initiatives at a time when economic data might lead us to cut back on our growth activities.

Regardless of the economy, growth is an essential ingredient to a business’s longevity and success. Quote Stork Solutions, a website focused on small and home-based businesses, recommends taking cautious steps in terms of growth activities. They believe in a simple model consisting of a Build tranche, a Reduce tranche, and a Grow tranche and advise that their clients will succeed if they follow their model.

Currently, Quote Stork has an interesting approach when it comes to web conferencing:

1. Reducing expenses by test-driving web conferencing software for Free. They recommend trying out software with their existing, solid client base and employees and suggest using it for systems training in order to become familiar with the software.

2. Growing customer lists by taking carefully calculates marketing risks. Quote Stork encourages its small and home-based businesses to investigate direct marketing techniques like those developed by gurus Dan Kennedy and Bill Glazer. This non traditional marketing method is likely ignored by key competitors and since it is cost effective, it can provide the small business owner with something of an edge.

3. Lastly, Quote Stork recommends hosting a mass meeting via web conference as a sort of “pitch” meeting or seminar. By having familiarized themselves through a free web conference trial, small business owners will have the skills necessary to provide their prospective clients with a cost-effective, value-added proposal. For example, a real estate broker looking to increase her book might host a 30 minute web conference about regional real estate trends and prospects about the future.

Quote Stork promotes Citrix Online’s system when it comes to web conferencing. Citrix offers two options and both give the user the option to broadcast and share desktop operations with conference attendees. With a lot of blue chip companies opting for web conferences over traditional, central meetings, many small businesses dismiss the possibilities as too costly. Instead, Quote Stork suggests this cost-effective conference alternative benefits the small business by showing customers just how committed they are to customer service.

Despite the stories currently published by various media sources about the state of the nation’s economy, growth should still be a priority for small and home-based business owners. In fact, at such a trying time, growth initiatives should take priority at this time. With the latest trends in web conferencing, small businesses have a fantastic opportunity to not only reduce travel expenses and increase productivity, but to reach a wider audience in their business development efforts.