Corporate America and Halloween

Halloween is probably the most commercialized celebration in America. When we talk about commercial potential, Halloween comes second to Christmas when it comes to popularity and marketability.

Commercial quality

Halloween is well-liked by children and adults. There is also a broad assortment of adult activities for Halloween. Ever since a columnist of New York Times declared the world flat, international parades such as The Greenwich Village Halloween parade draws more than one million individuals per year.

How much does that contribute to a local economy? The figure shifts from year to year, but at one time the Greenwich Village Halloween parade contributed over $60 million. Because of the commercial quality and contributions to the local economy, even religious groups are willing to clam up just to make sure that people continue to patronize the event.

The U.S. and Canada

The Halloween festivities in Canada have been observed to generate roughly seven hundred million dollars in earnings. On average, American households spend around forty-five dollars for the Halloween celebration. Young urban professionals typically spend more for Halloween festivities.

The total amount of the money that the U.S. produces during Halloween is an incredible 6.8 billion dollars. Americans tend to spend a lot on Halloween products like:

- Candies

- Costumes

- Cards

- Party Supplies

Letting of a little steam

Everybody knows that you can get a free pass to go crazy on Halloween. It’s the time of year wherein you can let your hair down. Usually, the reason for the celebrations doesn’t really matter. All that matters to most people is the thought that they can go out with friends, party, drink and have a good time.

Ultimately, it is safe to say that Halloween continues to be celebrated mainly because of the adult appropriation of the celebration. Without the commercialization of the celebration, it would’ve most likely been forgotten. With all the negative aspects of its origin, it seems that this ancient-rooted celebration will only survive in the modern times by associating it with more acceptable and enjoyable aspects of life.

Problems

Religious people don’t take as kindly to Halloween as most other people. According to religion, the adult’s way of celebrating Halloween often leads to no good. Two factors have caught the eye of the religious groups over the past several years:

- Alcohol

- Alcohol use

Homosexuality is a factor because of the celebration of same sex relationships. For the alcohol factor, alcohol is almost always present on adult celebrations. In all-nighters and rave parties, free flowing beer is very much appreciated.

The more beer, the more freedom. Unlike celebrations like Christmas, where the drinking of alcohol is discouraged, Halloween is one of the holidays that beer-lovers everywhere wait for.

The stronghold of Halloween is still North America; however, this does not mean that it’s not being exported to the global south. It’s not unusual to see countries with no mass memory of the celebration to start buying Halloween-themed products and commodities.

In the U.K., Halloween sees its popularity rise each year.

Tagged with: Home & Family

Filed under: Home & Family

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