Overlooking Article Relevancy Is A Big Mistake
Your articles must be relevant to the general theme of your website. If they aren’t, you will lose both the trust of your visitors and the esteem of search engines.
What do we mean by relevant?
“Relevant” means “related to.” Basically, any subject you can tie in some way to your main business can seem relevant in an article. If you are selling a startup kit for small businesses, you can generate a list of relevant topics that will interest visitors and keep search engines happy:
Basic equipment business startups need
Internet versus brick-and-mortar startup business
Basic equipment business startups need
Creating an advertising budget on a shoestring
Internet versus brick-and-mortar startup business
Internet versus brick-and-mortar startup business
How to get a startup loan
This is not a complete list of course. Any website about small business can generate a large number of articles with content that’s relevant.
So what if you sell something like dog treats?
With niche markets it may be significantly more difficult to determine what is relevant content. If your topic is a narrow one you can try to branch out the subject matter of your articles to include other things that may also be of interest to readers.
In the example above, you can assume that most of your visitors and potential customers own dogs. With that taken into consideration, there are plenty of topics you can write or purchase informative articles on that will interest visitors and help solidify your expert status. For instance:
The best dog breeds for households with children
Whether dogs should wear sweaters
The best dog breeds for households with children
Pet grooming tips
The best dog breeds for households with children
How to vacation with your dog
Shelters versus pet stores
Each of these topics is an extension of the core idea: dog owners and their dogs. Each of them is relevant to the website, and it is very easy to mention dog treats in every one of these articles without sounding pushy.
Where to look for relevant topics.
If you’re stuck for relevant subject areas, a keyword tool can help you generate more ideas. There are a number of free online keyword generators that can jumpstart your brainstorming process and reveal topics you might not have considered
