Attracting People in Your Niche to Your Site

Okay, you built your website…but will they come? How are you going to get people in your niche to come to your web site? You know they want what you have because you’ve done the research. But how do you get in front of them? Here are three ways…

First, e-mail everyone on your list, and tell them about your business. What? You don’t have an e-mail list? You need to get one, and the sooner the better. It’s the only way to keep your customers informed about all the cool stuff, the new products, and the special offers AFTER they leave your site.

Use an e-mail capture box on your homepage to collect your visitor’s name and e-mail address. Amazon can generate huge sums of money with Internet business by sending sequential e-mails, advertising their product. You can do the same, with auto responder systems that make it simple.

The second way to attract visitors is to pay for them. Meaning, you place an ad on Google and when people read your little ad, they click over to your site, give you their name and email and then buy your products. These little ads are called Google Adwords and are found at the right hand side of the Google search engine. You pay a few pennies every time someone clicks on your ad and comes to your page. You can set budgets and bid on certain search terms.

The third way, and probably the best way to start, is to get ranked high in the search engines like Google, MSN, Yahoo, and Ask Jeeves, for your particular topic. This is free search engine traffic, also called “organic” search engine traffic.

Imagine a magic billboard on the highway that knew exactly what you were looking for and only displayed products that you were REALLY wanted. Do you think that billboard owner could make some money? You bet!

When you aim to increase your ranking, you need to consider two factors: the stuff you see on your web page (your on-page optimization), and the things that aren’t on your webpage (your off-page optimization).

Use these three simple tips to get better search engine ranks:

1. Add your keyword to the “title tag” of your webpage. When you right click your webpage using your HTML editor, click on page properties. You will notice there is a space for the title tag. Simply type your keyword into that space. From then, the blue bar at the top of your browser will display your keyword to the world.

2. Type your target keyword at the top of your page and use your HTML editor to make it into an H1 or H2 tag. Remember, this is different than the title tag on your page, which we covered in the first step.

3.Use your keyword throughout the text. Use your keyword once or twice in the first paragraph. Add a keyword to the second paragraph, and perhaps at the end. Use the word count feature on MS Word, and see how many times you’ve repeated the same keyword - if more than four to five percent of your text is keywords, you may be penalized by the search engines.

Those three simple steps will help you get more attention from the search engines. Come back next week, when we discuss off-page optimization strategies to build your business.

Tagged with: Traffic Generation

Filed under: Traffic Generation

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