Will Toyota Offer Sops To Check Falling Sales?
The top management of Toyota is in the middle of a US Congressional hearing. With Mr. Akio Toyoda getting ready to take the concerns of the Congress in an attempt to re-build the shaken trust in the Toyota brand, it is expected that the Toyota Empire may escape with a chance to redeem itself after the recent recall fiasco.
However, the backdrop of this US Congressional hearing does not bring any confidence to the lawmakers and the erstwhile owners of Toyota cars. This makes a going bit tougher than Toyota would have expected. Given the extent of massive recall of 8 million vehicles and subsequent flaws in Anti-Braking system of Toyota Prius, Toyota?s bosses will have to do lot more to earn the trust of lawmakers.
And one must also consider the backdrop to this present imbroglio. There are multiple lawsuits that have been filed in the US Courts by erstwhile Toyota car owners. These lawsuits seek damages from Toyota for the losses incurred by drivers who were driving Toyota cars. And the quantum of damages is varying considerably.
An admission of the fact that all was not well at the manufacturing plants in the shape of flawed manufacturing processes or quality check processes, Toyota is likely to assure the US Congress that it is taking steps to ensure consumers do not meet the same fate in the future. In other words, Toyota management will be talking of lessons-learnt and subsequent measures that it will take in preventing such fiascos at a later date.
To alleviate the bruised image and reputation, it is likely to apologize to the US Congress and its customers for all the inconvenience and damages caused to the consumers. Obviously, it will have to still deal with multiple law-suits that have been filed in the US Courts to make good the loss incurred by some of the owners. However, this will be a small damage control measure that Toyota will happily undertake to protect its long-term interests.
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