For all the hype and hoorah, most MLMers make less than they spend on their businesss. and most of those who survive into Year Two make less than $500 per month.
That isn’t enough money to attract high-quality people. I doubt it’s enough to interest you, either.
So what can you do to stack the deck in your favor once you’ve caught the “MLM bug”?
If it’s true that most networkers, don’t make much money, it’s a pretty good bet that your sponsor is one of them. Unless he’s a really tech-savvy person, it’s unlikely they’ll know what to tell you if you ask them, how can I build my business on the internet?”
The internet has only recently become a useful tool for building a network. It has changed the way we live, but certain recent developments have made possible for non-technical people to use it to automatically recruit and train others.
Here’s a secret your sponsor might not have told you: your product is not important to your success! Please don’t misunderstand me: unless you’re an absolute sleaze-bag, you want to represent a good product and a reputable company. (Who but a sleaze-bag would knowingly sell a crappy product from a disreputable company?)
If you want a clear conscience, you need to have a product you’re proud of and a company you can stand behind. The last thing you want is to discover–after you’ve devoted time and money to your business–that the product doesn’t work and the company is a bunch of shysters.You might find yourself uninvited to family get-togethers.
In fact, I’ll say something here that’s almost heresy: “Your Product Is Not Important To Your Success!” Well, it’s important, but it’s not the be-all and end-all of your business.
There are two factors that attract people into your business. The first is the possibility of financial independence. The second is believing that you will help them succeed. The only way you can do that is if you have a simple system they can start to use right away so they have some instant success.
The number one reason for failure in MLM is that most distributors are left to figure out what to do next. They have no network and no marketing skills and they’re expected to be a success because of their passion for a product. Most sponsors have no idea how to provide a track to run on. They leave the new recruit with shopworn advice like “make a list of 100 people and start calling them”.
The old way of getting a distributor started is to tell them, “make a list of 100 friends and family, prioritize them, and call them all.” This is most people’s worst nightmare and if they ever call anyone, it’s a miracle.
The Net is the ideal tool for building a networking business. But it seems out of reach of most people because it seems like you need to be a computer
wiz to create a user-friendly system. Unless you’re a high-end programmer, that’s almost impossible.
(If you’re a computer pro and you also have marketing skills I hope you WILL think about creating an automated downline building system. Let me know because there’s a huge market for a prospecting/recruiting system that non-techie types can use, and I’ll be the first!)
The best system I’ve found is a multi-part system. Part One is called Magnetic Sponsoring by Mike Dillard. Mike had some powerful insights into how people approach network marketing
. He realized that most people simply don’t have the MINDSET to be successful and that mindset is fundamentally important. Not one MLMer in a hundred knows this vital piece. Magnetic Sponsoring teaches you how to quickly and easily acquire the right mindset.
The system I’m using has two parts. The second part of this system is called MLM Lead System Pro. While Magnetic Sponsoring helps you get your head on straight about sponsoring people, and MLSP is a system that walks you (and your new distributors) through the process of building an online “recruiting machine”.
I’ve been recommending Magnetic Sponsoring to my team and their response has been universally positive. If you’re new to the industry and still trying to figure out how to do “the right way”, I recommend you check it out by clicking the link in my signature.
After struggling to build his MLM for many years, John Zehr discovered a way to build his business like never before. He’s offering free training videos that explain the “Magnetic Sponsoring” technology at his web site, free of charge.